Who We Are

At The Fray Group, we don’t do surface-level consulting. We rebuild demand-driven businesses from the inside out, aligning brands, optimizing systems, and structuring teams so founders can scale with clarity, strength, and ease.

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Meet the team

Jay and Francesca bring the best of both worlds: operational precision and creative strategy.

Jay is a military veteran and proven entrepreneur who built and exited a multimillion-dollar sales company. With deep experience in leadership, systems, and team performance, he thrives in fast-paced, high-growth environments.

Francesca is a branding and marketing specialist who’s helped 6, 7, and 8-figure entrepreneurs streamline operations, craft standout brand strategies, and scale with intention.

Together, they blend tactical execution with human-centered strategy to drive growth, alignment, and lasting impact.

Francesca
Co-founder
Jay
Co-founder

Our Values

These values aren’t just ideals , they’re how we operate. From big-picture strategy to everyday decisions, they guide how we build, lead, and grow. This is what drives our work and defines our impact.

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Company-First

Company-first isn’t just a value, it’s a system.

We lead with the health of the business at the center, aligning people, input, and output with long-term strength. When the company thrives, everyone benefits.

🧠

Structure Before Strategy

Company-first isn’t just a value, it’s a system.

We start by simplifying what’s under the hood—rebuilding the engine so your strategy can run clean, clear, and without friction.

Truth Over Ego

You don’t need more yes-men you need a clear, unbiased perspective.

We bring grounded insight without attachment—so decisions aren’t personal, they’re practical and built for growth.

Who we work with

Our clients are successful founders and legacy business owners who are ready to modernize, clean up the chaos behind the scenes, and scale without burning out their team (or themselves).

Whether the business has been booming for 30 years or just crossed 7 figures, we bring the precision to make sure it doesn’t just keep moving, it moves with strength and predictability.

Are you ready to make a change?